Research & AnalyticsMarketing Consultants
Driving Directions:
We are conveniently located near Columbus Circle and the 59th/Columbus Circle Station (A/B/C/D/1 trains) and are short walk from the 57th St. & 7th Ave. N/R/Q/W station.
WSM is a full-service custom market research agency that helps brands grow by better connecting with their customers. We've used our expertise and experience as Ph.D. social scientists (psychology, anthropology, communication) to develop a suite of techniques and analyses that unlock a brand's potential by uncovering often difficult to articulate usage motivators and barriers and developing strategies for effective messaging that lead to awareness, trial, and repeated use. We have a full array of qualitative and quantitative techniques that operate as stand-alone products or as integrated components in existing research streams, such as concept/product testing, segmentation studies, etc. WSM was founded 25 years ago as a health (Rx & OTC) & wellness research company, which is still one of our core categories of expertise, along with consumer products (CPG & HH).
Printed courtesy of www.nglccny.org/ – Contact the National LGBT Chamber of Commerce New York for more information.
340 W. 42nd Street, New York, NY 10108 – (646) 964-5027 – info@nglccny.org